It’s no news that the evolution in the mobile industry has been dramatic by every measure, and the prospects of growth for 2017 is not looking any different.
Consumer attitudes around mobile devices are unique and vital, and the mobile smartphone has become a singular most indispensable item across all geographies and demographics. It has become an ‘enabler’ of all things connectivity - letting the doors wide open for innovative and groundbreaking technologies - some we’ve seen and many are yet to come!
As we’re half way through 2017, we thought we’d share some of the key stats that helps put things in perspective for the telecom industry in general.
Data and consumer market trends
Some interesting stats of the mobile consumer market today:
- Mobile consumers in the U.S. alone are looking at their devices more than 9 billion times a day!
- One of the segments that has seen top percentage growth is Smart watches and fitness bands.
- The market penetration of smart watch alone has more than tripled in 2016.
- More than 12% of the U.S. mobile consumers already rock their most trendy smart watches!
- Just when we may have thought and felt like smartphones are in virtually every living person’s hands, the stats say that it’s still penetrating the market with 10 percent year-on-year growth.
- This is likely because the new growth percentages are now coming from the 45-54, and 55+ age demographics. This was the group that has been lagging behind their younger counterparts.
Future prospect and outlook
Mobile Payments, Virtual Reality, Internet-of-Things, and beyond.
- The growth potential, in 2017-2018, is likely to shift in areas that goes far beyond carriers’ core connectivity. Two most potential areas of focus are likely to be content and IoT.
- Delivering content to virtually any screen is finally becoming a reality; and now delivering connectivity to virtually any objects (or “things”) is the new focus.
- There will be huge rush of consumer-oriented “things”, like wearables, smart appliances, connected cars, smart homes etc. The consumer demand for technologies that help them command and manage their cars and homes has been immensely incremental.
- Then there will be enterprise-oriented and government-oriented “things”, like smart businesses, and smart cities. For example, think of smart parking, smart city lighting, smart fleet management, smart asset management and tracking, smart video security, smart city trash cans, smart highways, etc.
- Other ‘less-talked-about’ innovations that are most likely to come to fruition around 2017-2018 are machine learning for smartphones, and biometrics.
- We are also likely to see our “digital assistants” like Alexa and Siri to be rather proactive in the coming years.
- The rise of 5G, with a promise of lower latency, great speeds, and better efficiency, has started. It was expected to land between 2017 to 2020, and the wave of change has begun starting 2017, and we can expect a full fruition closer to 2020.
- The technology hasn’t been fully defined - or at least the current state of progress has not been made public yet - but carriers have already proceeded with the lab and field trials.
- Another market to keep a hawk’s eye on is Autonomous vehicles. An element from a science fiction not too long ago has emerged as not only an immensely desired product, but also a very viable one.
- There’s been almost 50% increase in consumers who have expressed a very high interest. The number of people who indicate that they’re extremely likely to buy one has nearly doubled!
The way we think, and the way we perceive the word ‘possibilities’ has dramatically shifted with every new innovation and every technological breakthrough.
One thing is undeniable - connectivity and reliability will be pivotal to every activity and every piece of technology that is emerging. Omnipresent network connectivity is crucial - both outdoors and indoors; in public trains and in our basements; in stadiums and in our backyards; in campuses and in our home offices; in terraces and in hallways.
While providing high quality and reliable connectivity should continue being the focus of carriers, getting our own premises and facilities well-lit should also be the priority for all building owners and property managers.
Insights credit: 2016 Global Mobile Consumer Survey (GMCS), published by Deloitte.