To say that ‘the future of entertainment is mobile’ is not an overstatement and presumably would come as no surprise to the most of us. According to the research report by iGR, six out of ten Americans watch videos on their mobile devices every day, and say that they stream videos at least once per day. With this, the pressure on mobile networks for more capacity and better reliability is growing by the day.
The future of mobility vastly depends on the reliability of the mobile networks to deliver the capacity, performance, and dependability. While this has been an endless challenge with every rush of technological advancement and its effect on human behavior, it is also one that the mobile industry has consistently met and has caught up to.
Instead of downloading videos on the mobile devices, people are now streaming videos directly from their phones, tablets, and laptops. Today’s millennials have practically grown up ‘connected’, and for them, ‘streaming’ is normal and it’s not just demanded, but it’s now an expectation. Even older generations are becoming increasingly comfortable with this ‘new normal’, and they’re also contributing to the demand. We don’t watch TV as much as we used to anymore, and if there’s a new hit released, we’d just stream it on our tablets.
Over the top video service (i.e., the content is streamed from the internet using a broadband connection) is the new go-to practice for when our favorite TV show or movie is released, instead of watching it on the TV. OTT video service providers such as Hulu, Netflix, Amazon Prime Videos, iTunes, YouTube, and many more emerging providers are on the rise - and the Internet-enabled TV services such as Apple TV and Roku are also gaining similar popularity. And their success greatly depends on the capacity and reliability that the network carriers and operators can offer.
On top of watching the videos ‘on-the-go’, people are increasingly using LTE at their homes. This may seem contradictory when over 90% of homes are reported to have Wi-Fi at their homes, but it is also true that residential grade Wi-Fi alone isn’t able to handle the demand of increasing number of devices and their dynamic usage. The Wi-Fi gets congested, and the consumers turn to their their mobile data networks. This means that the consumers now expect continuous broadband connectivity to meet their mobile video bandwidth consumption.
Mobile video has been a tremendous success and it still has a long way to go. As the consumption of entertainment services becomes highly mobile and ‘on-demand’, it’s success is largely dependant on the success of the mobile operators.